Operations

Chuck E. Cheese, Hendrick Motorsports celebrate 2nd year of partnership

Photo: CEC Entertainment LLC

February 15, 2024

Chuck E. Cheese and Hendrick Motorsports are celebrating their successful two-year partnership with a series of promotions, according to a press release.

"The 2023 NASCAR season proved to be an exciting and wild ride thanks to the Hendrick Motorsports organization," David McKillips, president and CEO of Chuck E. Cheese parent company CEC Entertainment, said in the release. "Not only did the team earn themselves a reputation as a formidable force on the track, but their commitment to excellence off the track — speaks to the great success and impact of this partnership. We have so many new and engaging integrations on the horizon, and we can't wait to continue celebrating major milestones with Hendrick Motorsports in 2024."

The promos include an enhanced "They Win, You Win" promotion with double the prizes this year, giving participants a chance to win free e-tickets based on the performance of Hendrick Motorsports' powerhouse lineup of drivers, including #5 Kyle Larson, #9 Chase Elliott, #24 William Byron, and #48 Alex Bowman. Now through November 11, participants can win up to 1,750 free e-tickets every week whenever the team places in the top three. This weekly promotion adds an extra layer of thrill to the racing season, allowing families to celebrate victories both on and off the track.

The partnership also includes a racing app called "Racing World" available for iOS or Android and a new merchandise collection.

CEC Entertainment LLC is the parent company to Chuck E. Cheese, Peter Piper Pizza and Pasqually's Pizza & Wings.