Marketing

Chuck E. Cheese launches children's book with Genius Cat Books

Photo: Chuck E. Cheese

September 22, 2025

Chuck E. Cheese has partnered with Genius Cat Books to release a children's picture book called "Just Stay Positive." The book is aimed at kids ages 3-7 according to a press release.

Each book contains 750 free E-tickets, redeemable at any U.S. Chuck E. Cheese location.

"We are thrilled to publish 'Just Stay Positive' with Chuck E. Cheese, a brand that has always stood for joy, family and celebrating kids being kids," Karen Kilpatrick, Genius Cat Books president said in the press release. "This book's uplifting message of positivity perfectly reflects the spirit of Chuck E. Cheese and what we believe books can do best: entertain, inspire and encourage children to carry confidence and optimism with them wherever they go."

"'Just Stay Positive' extends the joy and positivity kids experience with Chuck E. and his friends beyond our fun centers," Melissa McLeanas, vice president of global licensing, media and branded entertainment at Chuck E. Cheese, added in the press release. "We're thrilled to welcome Genius Cat Books to our growing roster of licensees, as their engaging titles align perfectly with our commitment to inspire reading and optimism during National Literacy Month and throughout the year."

The book is now available for pre-order on Amazon, Target and through Genius Cat Books.

Chuck E. Cheese and its franchisees operate nearly 600 fun centers in 45 U.S. states and 17 countries and territories.