Franchising
Chuck E. Cheese opens in Bahrain
November 3, 2021
Chuck E. Cheese has opened its first Bahrain location. The stores has a seating capacity for over 300 guests and more than 70 games making for a safe, clean, and spacious place for family fun, according to a press release.
The location is operated by The Masbi group, a family-operated business that has been investing in many different industries across the Middle East for the last several years. The group is also slated to open Chuck E. Cheese locations across Kuwait and Oman in the near future.
"We are proud to partner with the world's most recognized brand in family entertainment in Bahrain. We couldn't be more excited to open our doors here in Bahrain's Seef Mall," Ahmed AlSubaie, Bahrain franchise owner, said in the release. "Partnering with CEC Entertainment has been a great experience. Thanks to our traditional business operated in a non-family entertainment center-based environment, and the turnkey support, provided by CEC Entertainment's International franchise support team, has made this an easy business to setup. The country of Bahrain consists of just over 1.5 million people of which nearly half are expatriates. Chuck E. Cheese offers a unique local experience for all to enjoy through food, games, and world-renowned entertainment. Our time-based play offering will provide a first-of-its-kind value proposition, to consumers in Bahrain. This is a huge differentiator from other arcades, that are a lot more expensive."
"We are pleased to push forward with our international expansion plans and believe working with the Masbi Group team, will create the perfect opportunity to successfully build and grow our portfolio across the GCC," Arun Barnes, COO and SVP of International, Chuck E. Cheese, said in the release. "This effort adds to our presence across other areas of the Middle East and we're looking forward to bringing joy and lifelong memories to more guests, which is a privilege that we pride ourselves on."
