Operations
Chuck E. Cheese parent company partners with Brandgenuity
January 28, 2022
CEC Entertainment, parent company of Chuck E. Cheese, has partnered with Brandgenuity to serve as its exclusive brand licensing agency of record for food categories. The brand has already launched the first-ever Chuck E. Cheese frozen pizza with licensing partner, Flatlander Foods. The Chuck E. Cheese pizza is available at more than 2,000 Kroger supermarkets across the country, according to a press release.
Families will be able to enjoy Chuck E. Cheese in new ways no matter where they are, including pizza and birthday cake flavors, favorite menu items and seasonal initiatives with the opportunity to extend the entertainment experience of Chuck E. Cheese with activities and value offers included with the packaging.
"We are thrilled to start working with the team at Brandgenuity and excited to continue extending our brand into new categories for families to enjoy outside of our family entertainment centers," Melissa McLeanas, VP of global licensing, media and branded entertainment development of CEC Entertainment, LLC, said in the release. "The agency has the passion we were looking for as well as the right experience in food, kids' properties and entertainment to drive this innovation forward."
