Operations

Chuck E. Cheese releases 1st Fun Pass Membership for year-round play, dining

Photo: Chuck E. Cheese

August 12, 2024

Chuck E. Cheese has launched its first-ever nationwide, unlimited-visit monthly membership program for family entertainment centers. The program, which follows the success of the company's Summer Fun Pass, offers families unlimited visits, game play, food and drink discounts and more.

After selling more than 350,000 Summer Fun Passes, Chuck E. Cheese responded to strong consumer demand by creating a membership option for year-round fun. For a low monthly fee starting at $7.99, parents can bring their kids to Chuck E. Cheese as often as they want and play up to 250 games per day. Members also receive up to 50% off on most food and drinks, along with additional perks.

"We wanted to create a program that makes Chuck E. Cheese more affordable for families," Mark Kupferman, EVP of Chuck E. Cheese, said in the press release. "Amid rising costs, our goal was to offer great value and develop an easy and fun solution for everyone. After nearly a year of successful testing in several markets, and great demand, we've seen firsthand how much families love it. We're thrilled to launch this program nationwide."

Families can choose between a Monthly Fun Pass Membership or a Two-Month Fun Pass. Both options include unlimited visits, game play, discounts and surprise benefits.

The Fun Passes come in three tiers — Bronze, Silver and Gold — offering varying levels of game play and discounts. A single Fun Pass can be shared by a family with multiple children.

"This is the biggest, best deal Chuck E. Cheese has ever offered," Kupferman added. "We understand families are struggling to find affordable entertainment options outside the home right now. Our goal is to ensure every kid can be a kid, and there's no better way to achieve that than with the new Chuck E. Cheese Fun Passes."

The new membership program is available at over 470 participating Chuck E. Cheese locations nationwide.