Marketing

Chuck E. Cheeses in Philadelphia, Kansas City make friendly wager before Super Bowl LIX

Image: Chuck E. Cheese

January 30, 2025

Just in time for the Super Bowl LIX, two Chuck E. Cheese management teams in the playoff cities have made a friendly wager, according to press release.

The bet is simple:

• If Philadelphia wins, the Kansas City Chuck E. Cheese locations will become Chuck "Eagles" Cheese for a week.
• If Kansas City claims victory, the Chuck E. Cheese locations in Philadelphia will become Chuck E. "Chiefs" for a week.

"We have always encouraged friendly rivalries between districts, from who can sell the most fun passes or birthdays, to who can rack up the highest score on any of our games," Donna Brown, Chuck E. Cheese Northeast district manager, said in the release. "For the Big Game, we will be rallying around our Philadelphia Team for sure!"

And from the Midwest, District Manager of the Western Region Eric Montes said: "It's exciting to see the city and our Teams come together to cheer on our hometown team! We're all about family fun and games, and there's no better way to celebrate the Big Game than with some friendly competition. Go KC go!"

David McKillips, president and CEO of Chuck E. Cheese said the brand is a new destination for Super Bowl winners and for all football fans.

"With more than 550 locations across the country and around the globe, we're the 'Treat down the Street' with all new games, entertainment, active play, menu and, of course, the Greatest Mouse in Entertainment!" McKillips said in the press release.

Chuck E. Cheese has a system of nearly 600 Chuck E. Cheese fun centers with locations in 45 states and 17 foreign countries and territories.