Chuck E. Cheese's partners with food banks to help needy

Nov. 26, 2012

Chuck E. Cheese's Dallas-Fort Worth-area (DFW) restaurants will partner with the North Texas Food Bank (NTFB), Tarrant Area Food Bank (TAFB) and area guests to help feed families in need.

From today through Dec. 20, Chuck E. Cheese's is encouraging DFW residents to participate in its Holiday Food Drive. Guests can bring canned goods and non-perishable food items to NTFB and TAFB collection points at 16 participating Chuck E. Cheese's locations and be rewarded with 10 free tickets per donated item.

Guests will also have the opportunity to contribute directly to both NTFB and TAFB's mission of feeding families in North Texas by adding a monetary donation to their value meal or token package purchases and be rewarded with tickets for prizes.

"Food is a big part of the whole family's fun experience at Chuck E. Cheese's, so this holiday season it makes sense to partner with an organization that cares about feeding families as much as we do – and that's exactly what we've found in our friends at the NTFB and TAFB," said Scott McDaniel, chief marketing officer at parent company CEC Entertainment Inc. "Our company calls Irving (Texas) home, and many of our own families live in the D-FW area which makes our hometown the perfect community to join our guests in holiday giving this season."

Following the end of the food drive on Dec. 20, Chuck E. Cheese's will announce the results of the community's charitable efforts at a closing event on Dec. 21 as well as make a cash donation. Throughout Chuck E. Cheese's Holiday Food Drive, Chuck E. Cheese's asks moms and dads to share their memories, photos and stories of their families giving back in their own communities at Chuck E. Cheese's will share them through Facebook, Twitter, Pinterest and foursquare.

Guests can bring their non-perishable food donations to Chuck E. Cheese's locations in Allen, Arlington, Dallas, Denton, Fort Worth/North Richland Hills, Garland, Grand Prairie, Grapevine, Hulen, Irving, Lewisville, North Garland/Firewheel, Plano, Rockwall, Valley View and White Settlement, Texas.

Read more about cause marketing.

Topics: Chuck E. Cheese's Pizza, Marketing / Branding / Promotion, Operations Management, Social Responsibility

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