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Chuck E. Cheese's teams up with Big Brothers Big Sisters of America

Chuck E. Cheese's is hosting the first Little-Big Night Out to support Big Brothers Big Sisters of America.

March 25, 2016

Chuck E. Cheese's is hosting the first Little-Big Night Out. This nationwide philanthropic festivity, to be held annually, will help support Big Brothers Big Sisters (BBS) of America by donating 15 percent of sales to the mentorship-focused organization for every guest who mentions BBBS at their local Chuck E. Cheese's restaurant. The event will takek place from 3 p.m. to 9 p.m. on Thursday, March 31, according to a company press release.

Little-Big Night Out will kick off Chuck E. Cheese's month-long, national donation drive, allowing guests to donate $1, $5 or any amount of their choice to the nonprofit organization. In celebration of their donation, guests who contribute can pin their name up on their store's wall for everyone to see throughout April. Funds raised from March 31 to April 30 will help BBBS match adult volunteers with children facing adversity so they may develop strong, enduring and professionally supported relationships to change lives for the better.

"We admire Big Brothers Big Sisters of America's commitment to making a positive impact in so many children's lives and are delighted to provide a fun and nurturing environment where bigs and littles can create lifelong memories," said Michael Hartman, CMO of CEC Entertainment. "Our team at Chuck E. Cheese's aims to foster an atmosphere that encourages our local communities to take an active role in making a lasting difference in the life of a youth, whether through a monetary donation or volunteering."

In addition to the sales donation from Little-Big Night Out, Chuck E. Cheese's is partnering with local celebrities, professional athletes and community leaders in select cities to serve guests in celebration of the occasion.

"Partnering with Chuck E. Cheese's has been a natural fit," said Pam Iorio, president and CEO of Big Brothers Big Sisters of America. "Chuck E. Cheese's fun atmosphere provides a safe place for bigs to bring their littles and we are appreciative of their ongoing support."