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CiCi's adds customized Experian real estate tool
February 9, 2009
COPPELL, Texas -- CiCi's Pizza has contracted with Experian Inc., to help the company in the real estate process through the development of models to evaluate markets and sites. Experian uses a compilation of industry- and store-specific information for the production of these models and has integrated them into their existing and expanding demographic databases for the production of the CiCi's models.
The new Experian models will assist CiCi's in evaluation opportunities that could have a higher likelihood of success by using state-of-the-art demographic and prediction modeling, coupled with proven real estate knowledge and networking.
"Our new Experian models are a very valuable and exciting tool in our toolbox," said John Baldwin, CiCi's vice president for real estate. "Experian will give CiCi's corporate and the franchise community some additional confidence as they move forward with the development of new stores."
CiCi's hired Baldwin, a former Starbucks executive, last year to reorganize the division.
Also as part of the real estate division's reorganization, the department has promoted Brooke Schroder to director of real estate and hired Rachel Blessing, a former real estate manager for Arby's. Schroder and Blessing are leading the team that will implement the Experian database.
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