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CiCi's attributes new marketing, high quality to financial success

CiCi's Pizza's announced that the company's strategic plan designed to transform the brand and improve results across its nationwide system has begun paying off with a second year of strong year-over-year sales growth in 2014.

May 29, 2015

CiCi's Pizza's announced that the company's strategic plan designed to transform the brand and improve results across its nationwide system has begun paying off with a second year of strong year-over-year sales growth in 2014. The company expects the positive momentum to continue in 2015 and beyond.

CiCi's CEO Darin Harris said that the company's focus on continuous improvement in product quality along with a more focused brand strategy and marketing plan, contributed to two consecutive years of positive same-store sales growth.

In 2014, CiCi's same-store sales increased by 4.7 percent, the brand's highest in 18 years, with slightly positive traffic increases. The company experienced its average unit volume in 19 years at $969,666, resulting ineight consecutive quarters of same store sales growth and a two-year sales growth rate of 9.4 percent.

"We've been listening to our guests and we made the changes they asked for, including using 100 percent real cheese, better quality meats and an improved salad bar," said Harris in a statement. "We also noticed they were leaving their crusts behind and searching for the slices with the most cheese, so we added garlic butter to the crust and more cheese to our pizzas. The response has been outstanding."

CiCi's also rolled out a new marketing campaign, dubbed "BETTER. BELIEVE IT!," which focused on the improvements made to the buffet lineup, contributing to the company's success, according to the announcement.