Marketing

Cicis Pizza selects creative agency for rebrand

Provided

November 3, 2021

Cicis Pizza has selected The Loomis Agency to develop a brand creative for 2022 as the chain pushes past 300 units and continues to rebound beyond the pandemic.

"Coming out of the pandemic, we've got a terrific opportunity to re-create and re-build the brand with the future in mind, and our partnership with Loomis is a big part of that process," Jeff Hetsel, Cicis president and COO, said in a press release.

Loomis engaged with Cicis on project assignments earlier this year as the company renewed its marketing efforts. The success of that work drove the decision to hire the agency as its creative agency of record. Hetsel said the agency's successful track record in the restaurant category and its depth of experience working with franchised systems were also important factors in the decision to formalize the partnership.

Loomis began working with Cicis in April and helped the chain achieve its best sales month since the start of the pandemic in July, according to Julie Ondrusek, Loomis partner and director of client services. She said sales growth for the chain has remained steady and strong through the summer and into the fall.

"Boosting trial and traffic is what it's all about right now in the restaurant industry and that's only going to intensify as we head into 2022 and consumers start looking for value again," Ondrusek said in the release.

Founded in 1983, Texas-based Cicis operates 300 restaurants in 30-plus states.