News

CiCi's selects Sbarro veteran for chief marketing role

October 9, 2014

CiCi's Pizza has named Sarah McAloon as its new chief marketing officer. According to a news release, McAloon will be tasked with leading the company's brand revitalization initiative.

She joins CiCi's from Sbarro LLC, where she also served as chief marketing officer, and was responsible for creating the global marketing strategy for more than 1,000 eateries in 40 countries. She also launched Sbarro's fast casual pizza spinoff, Pizza Cucinova.  In 2014, McAloon was recognized by Brand Innovators as one of America's Top 50 Women Innovators for her work.

Prior to joining Sbarro, McAloon was at Yum! Brands, where she headed up national marketing and media for Pizza Hut, and also launched the WingStreet brand.

"Sarah has an entrepreneurial spirit that brings creativity and new perspectives to our team as we work with our franchisees to revitalize and reinvent the CiCi's brand," CiCi's CEO Darin Harris said in the release. "She is a talented and innovative leader with the kind of experience that will help our team achieve its goals."

McAloon holds a master's degree in marketing management from Middlesex University in London, and a bachelor's degree from University of Sunderland in the North East of England.