News

Circles gets squared when Pizza Hut pies morph into giant Cheez-Its

Photo: Provided.

September 17, 2019

Pizza Hut has partnered with longtime snacking favorite, Cheez-It to introduce the globe's first and only giant-sized version of the cheesy crackers, only these are stuffed with either cheese or pepperoni and cheese and served with marinara dipping sauce, a news release said. 

"We pride ourselves on being the go-to for unexpected pizza innovations, and I can't think of a more badass partner than Cheez-It to bring our next original menu item to life," Pizza Hut Chief Brand Officer Marianne Radley, said in the release. "Not to mention, as fellow NCAA partners, this collab. is the perfect way to kick off football season, combining America's go-to gameday cravings into one next-level snack."

Lest you think there's no method to this quasi-madness, Pizza Hut explained that among its largest fan base — a.k.a. college students — Cheez-It is a major snack of choice. So the brand figured out a way to meld the two in what it hopes will be a hugely popular and tote-able LTO. 

 "The Stuffed Cheez-It Pizza is an example of two great companies leveraging their strengths to delight guests with a new experience on a classic favorite," Wendy Davidson, president, Kellogg's U.S. specialty channels, said in the release.

The item is priced at $6.49, but on Sept. 24 the LTO will join the pizza brand's $5 N' Up Lineup for $6 with a purchase of two or more items in the menu.