Companies provide assistance to pizzerias for Hurricane Sandy relief

March 21, 2013

PERFORMANCE Foodservice-ROMA and Bacio Cheese Company presented a check for $429,482 to the American Red Cross for Hurricane Sandy relief during a special ceremony at the annual International Pizza Expo in Las Vegas this week.

The companies launched their Bacio Cheese Blocks of Hope program in November 2012 to provide assistance to pizzerias and communities affected by Hurricane Sandy in October.

A portion of the sales from every pound of Bacio Cheese sold nationwide between Nov. 18, 2012 and Feb. 16, 2013 contributed to the Red Cross donation. To offer relief to pizzerias and to support their rebuilding efforts in the aftermath of the storm, the program also provided a relief rebate to all Bacio customers for purchases of Bacio Cheese within that same timeframe.

More than 3,200 pizzerias nationwide participated in the program, receiving approximately $2 million in relief rebates.

Read more about cause related initiatives.

Topics: Equipment & Supplies, Marketing / Branding / Promotion, Operations Management, Social Responsibility

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