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DiGiorno tackles game day pizza delivery with "PreGiorno" campaign

Solon, Ohio-based DiGiorno Pizza, a frozen-pizza concept, has launched its "PreGiorno" campaign in preparation for upcoming game days.

January 15, 2015

Solon, Ohio-based DiGiorno Pizza, a frozen-pizza concept, has launched its "PreGiorno" campaign in preparation for upcoming game days.

Pizza dominated food conversations, with 93 percent of nearly 40,000 pizza-related tweets during the big game focusing on excessive delivery wait times, according to research from DiGiorno.

The company announced a "partnership with party planners" around the nation to "PreGiorgno" their game day parties and avoid excessive delivery wait times.

"We know that the main goal of any party host is to throw a successful party, and that means preparing with a proper game plan," said Todd Macsuga, director of Marketing for Nestle Pizza, in a statement. "When you 'PreGiorno', you're ready to serve DiGiorno pizzas baked up hot and fresh in your own oven."

As part of the campaign, football legend Terry Bradshaw will star in videos about the importance of the "PreGiorno" concept for game-day parties so hosts can be "ready for anything."

DiGiorno will also provide fans with party prep tips and "PreGiorno" advice on Twitter, as @DiGiornoPizza turns into the "PreGiorno" Tweetline from January 19-31.