Food & Beverage
Domino's Australia partners with Impossible Foods for plant-based pizza line
October 21, 2022
Domino's Australia has partnered with Impossible Foods to bring a line of plant-based pizzas to consumers, according to a Vegconomist report.
The pizzas includes: Vegan Impossible BBQ Burger; Vegan Impossible BBQ Burger; Vegan Impossible BBQ Burger; Vegan Impossible Godfather and the Vegan Impossible Supreme.
The Impossible pizzas are vegetarian, as they're made with dairy cheese.
"We know that people are actively seeking more sustainable food options, but it is also critical that these alternatives deliver on taste and a great pizza experience," Adam Ballesty, Domino's chief marketing officer, told the website. "The Impossible Beef pizza topping does exactly that. It has all the flavor and texture of juicy, authentic minced beef, but with far less environmental impact. Whether you're looking to reduce your traditional meat consumption or mix up your menu with flexitarian choices, Domino's new Impossible Pizzas provide all our customers a meaningful option without compromising on taste, for the perfect Impossible Pizza Night."
The Impossible Pizza line will also be available in New Zealand.
