Operations
Domino's battles 'shrinkflation' with large upgrade
September 9, 2024
To battle "shrinkflation," Domino's Pizza is allowing customers to upgrade one if its mix or match two or more two-topping pizzas for $6.99 to a large pizza for free from today until Sept. 29, according to a company press release.
"As a response to high inflation, many companies are shrinking products to avoid raising prices," Joe Jordan, Domino's president of U.S. and global services, said in the press release. "We understand that consumers are looking for great-tasting, affordable meal options. That's why we've taken our biggest and best offer — our mix and match deal — and made it even better by giving customers more pizza for the same price."
Customers can choose from Hand Tossed, Thin Crust or New York Style Crust for their upgraded large pizza, allowing them to customize their pizza.
"We've always been dedicated to providing delicious food at a great price to customers," Jordan continued. "From our enhanced loyalty program, Domino's Rewards, which makes it even easier for members to earn free items more often, to launching our Carryout Tips and Emergency Pizza programs — we're constantly looking at innovative ways we can provide value."
Domino's Pizza has more than 20,900 stores in more than 90 markets.
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