Delivery

Domino's, DoorDash partner to join local commerce platform

Photo: Domino's Pizza

April 2, 2025

Domino's Pizza has entered into a partnership with DoorDash to reach new customers through the DoorDash Marketplace while continuing delivery service via Domino's drivers. A pilot is underway in select locations, with a planned nationwide U.S. launch beginning in May 2025 and across Canada later in 2025, according to a press release.

"As brands that are both dedicated to digital ordering excellence, our new partnership with DoorDash brings together the scale of our two industry-leading companies, as we continue to build towards the $1 billion opportunity that we believe the aggregator marketplace represents for us," Joe Jordan, Domino's COO and president, U.S, said in the release. "The ability to connect seamlessly with DoorDash customers means more sales for Domino's stores, while efficiently leveraging our brand's robust delivery network. Tapping into incremental customers, particularly in suburban and rural markets, is a meaningful opportunity for Domino's, as our brand continues to open stores nationwide."

Prabir Adarkar, president and COO of DoorDash, said the partnership brings customers a new choice in the growing pizza market.

"DoorDash is excited to welcome Domino's to our marketplace across the U.S. and Canada. Domino's chose DoorDash for our unmatched scale and reach, helping them serve millions of customers and drive incremental sales," Adarkar said in the release.

DoorDash users will be able to order from their local Domino's store through the DoorDash app, with seamless GPS tracking fully integrated to monitor their delivery progress by a uniformed Domino's driver.

Domino's orders will be available to subscribers of DashPass, DoorDash's subscription program, which offers unlimited $0 delivery fees and reduced service fees on orders over $12. Domino's loyalty program, Domino's Rewards, will only be offered on Domino's e-commerce platforms.