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Domino's gives free pizza for fire safety

March 9, 2010

Domino's Pizza will utilize its pizza boxes to deliver the message of preventing cooking fires.  In participating markets across the country, the company, together with its partners at the National Fire Protection Association (NFPA), will have a treat for smoke-savvy customers on March 14.
"Domino's makes about 1 million deliveries each day -- so we reach a lot of people in their homes, where fire safety begins," said Domino's spokesperson Chris Brandon in a company statement. "As always, we are excited to continue our partnership with the NFPA and to be able to use our network of delivery experts to hopefully make homes across the country a little safer."
 
To ensure homes have early warning in case of a fire, Domino's Pizza is working with local fire departments as part of the spring campaign. Customers who order from participating Domino's Pizza stores in March may be surprised when their delivery arrives aboard a fire engine, and if all the smoke alarms in the home are working, the pizza is free. If a smoke alarm is not working, the firefighters will replace the batteries and/or smoke alarm and leave the home with a fully functioning fire safety device.
 
"NFPA is constantly trying to reach people with fire safety information in different ways, and teaming up with Domino's gives us a unique opportunity to deliver important fire safety tips directly to millions in their homes - with pizza!" said Lorraine Carli, NFPA's vice president of communications. "While enjoying dinner, people can learn that by taking a few simple steps they can avoid cooking fires."

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