Marketing

Domino's hands out gift cards to encourage local business, avoid delivery fees

Provided

November 16, 2021

To encourage customers to order from local businesses and avoid delivery app fees, participating Domino's stores across the Greater Boston, Phoenix, Louisville, Laredo and Denver areas bought thousands of $50 gift cards from local restaurants and randomly gave them out to Domino's delivery customers.

The local Domino's stores gave away more than $100,000 worth of gift cards from locally-owned grills, taco places, BBQ joints, bakeries, delis and more, to roughly 2,600 customers throughout early November, according to a press release.

"Running a restaurant is tough. Our franchisees benefit from being part of a brand that has operations and technology built for delivery," Russell Weiner, chief operating officer of Domino's, said in the release. "However, many small restaurants don't have a system for delivery. Meanwhile, third-party delivery apps are charging local eateries high fees to deliver, which are taking away much of their earnings. Domino's and its franchisees were inspired to pay it forward in these communities by helping drive business to a few neighboring restaurants — without the substantial fees."

"We love that Domino's has supported other restaurants and driven their customers to these mom and pops that could really use the help," Irene Li, owner of Mei Mei in Boston, Massachusetts, said in the release.

Domino's operates more than 18,300 stores in more than 90 markets.