Technology

Domino’s India partners with MoEngage

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December 15, 2021

Domino's India is partnering with MoEngage, an insights-led customer engagement platform, to help the brand optimize the customer experience across all customer touchpoints.

The solution will enable Domino's business leads to make informed data-driven business decisions, enhancing business efficiency and revenue, according to a press release.

MoEngage's AI-powered solutions will enable Domino's to consolidate the customer profile, and their purchase data collected from 1,400-plus stores and other online channels and gain a 360-degree view of each customer through 50-plus tracked attributes. This will further help in strengthening customer engagement strategies. The AI-powered platform will enable Domino's marketing teams to craft personalized, cross-channel experiences during micro-moments and offer a delightful brand experience.

"The consumer's expectations from brands have evolved in the recent past, and today customers love personalized experiences. We're committed to offering our customers an experience that makes them feel happy, valued, and cared for. By partnering with MoEngage and using their one-of-a-kind insights-led customer engagement platform, our teams will be better equipped than ever to deliver on this promise," Sandeep Anand, EVP and chief marketing officer (Domino's) at Jubilant FoodWorks, said in the release.

"Domino's India is one of the leading brands that reflect customer-centricity at every customer touchpoint. I am truly excited that Domino's has chosen MoEngage as a strategic engagement partner," Raviteja Dodda, CEO and co-founder of MoEngage, said in the release. "We believe that our AI-powered technology can help their team make faster data-backed decisions. We look forward to supporting Domino's as they lead the change with omnichannel customer engagement."