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Domino's lands in Berlin to conquer Germany
May 5, 2010
Domino's Pizza will enter Germany by completing a master franchise agreement with the founder of Grand City Property Group and Grand City Hotels. The company plans to start in Berlin and grow throughout the entire country.
The German market, which consists of 40.7 million households, is a growing one for pizza delivery and Domino's plans are for rapid expansion through both corporate and sub-franchised stores. Germany has the fifth largest economy in the world and the largest economy in Europe.
Yakir Gabay, the founder of the Berlin-based group, manages more than 3,000 residential units and 1 million square feet of commercial property in Germany, as well as more than 80 hotels. As the leader of Grand City Hotels, Gabay has overseen the company's rapid expansion to become the second largest hotel operator in Germany. This unique and valuable experience will be leveraged with the aggressive development of the Domino's Pizza Brand across Germany.
"Establishing ourselves in the German market presents a great opportunity for our business," said Michael Lawton, executive vice president of Domino's Pizza International, in a company release. "Mr. Gabay and his partner will be a great fit for Domino's. I am confident that his knowledge of multiunit development and operational excellence in this market are two things that will be critical to the success of our brand."
Gabay's partner, Birgir Thor Bieltvedt, will be CEO of the new master franchise. He was previously the principal shareholder and former CEO of Domino's Pizza in Iceland and Denmark.
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