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Domino's New Zealand unveils new store design
July 21, 2009
Domino's Pizza has rolled out a new store design for its stores across New Zealand. The company's newest stores in the towns of Rotorua and Masterton have opened with the new contemporary design while others will be remodeled to the new look.
Domino's Pizza New Zealand chief development officer Andy Masood said the new design was focused on improving the overall customer experience.
"The new-look store design has a very different feel to our current model. The softer tones and wood paneling provide a more welcoming but contemporary feel for customers," Masood said.
"We've moved away from the bright florescent lights and introduced a more subtle design palette which still incorporates the red and blue of the Domino's logo," he said. "With the focus on improving the customer area of our stores, the new concept creates a modern environment for customers while also making the menu and front counter easier to navigate."
Design elements of the new look include a combination of natural rock feature walls, timber panels, recessed ceilings with shadow lights, repositioned menu boards and wall graphics.
The new look was developed with the help of Australian designer Lubo Barnovic.
A large selection of materials, colors, graphics and finishes have been developed as part of the new concept to ensure stores can tailor the look to suit their geographical location, size and shape of their store.
Domino's New Zealand chief executive officer Don Meij said the new store design is part of Domino's overall reinvigorated brand positioning which is designed to give customers a better overall experience.
"This is about re-energizing our stores and building a stronger focus on what our customers want going forward," Meij said. "From the moment customers walk into our stores, they'll notice a change for the better. This is a huge move for us, but one we are confident will help us reconnect with our customers as we continue to reinvigorate the way we sell pizzas."
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