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Domino's online ordering accounts for 20 percent of sales
November 24, 2009
Domino's has perfected its POS technology that not only allows customers to order online, but also builds the 'za right before their eyes and tracks its trajectory from order to delivery, according to the Wall Street Journal. The technology could help the pizza giant gain an edge over other tech-savvy competitors like Papa John's, which lets customers order by text message, or Pizza Hut and its award-winning iPhone app.
From the WSJ:
The pizza-building feature and order tracking are the flashiest parts of a complex new point-of-sale system installed at Domino's nearly 5,000 U.S. stores. The system also helps the company detect possible theft by matching orders better with cash deposited in store registers, maps delivery routes and makes employee scheduling more efficient.The Ann Arbor, Mich., company says the new functions—which are designed to streamline both online and phone orders—have improved accuracy and increased repeat visits while boosting revenue and profit. Domino's says online orders now account for almost 20% of orders, up from less than 15% a year ago.
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