Food & Beverage

Domino's partners with Yellow Tail on limited-edition red wine

Photo: Domino's Pizza and Yellow Tail

January 30, 2025

Domino's Pizza and Yellow Tail have unveiled a limited-edition Yellow Tail & Domino's Red Blend available for purchase online, according to a press release.

The wine was selected in collaboration with Domino's and with the help of an in-house food and wine expert to pair with Domino's pizza and has balanced, fruit-forward flavors.

Domino's has also created the "Twist.Tap.Order." caps. Available via Reserve Bar in select markets beginning Feb. 3, it's a wine closure that comes with select bottles of the co-partnered wine that features tech to help customers place their Domino's pizza order when twisted off and tapped to a smart phone.

"Domino's is known for innovations," Kate Trumbull, Domino's EVP and CMO, said in the release. "We're always looking for ways to make ordering easier than ever, and 'Twist.Tap.Order.' does that. It's all about convenience, and we're excited to give customers yet another fun way they can order their favorite pizza."