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Domino's Pizza survey: Two-thirds of U.S. staying home New Year's Eve

December 28, 2003

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ANN ARBOR, Mich.--As Americans count down to midnight this New Year's Eve, Domino's Pizza projects it will deliver about 1 million pizzas.

In a survey conducted by Domino's and Impulse Research, 67 percent of Americans said they plan to stay home this New Year's Eve, statistically the same as last year.

"The annual Domino's New Year's Eve survey shows that last year more people stayed in than originally planned," Domino's spokesperson Holly Ryan said in the release.

The survey also found that more women (71 percent) say they'll stay home this New Year's Eve compared to men (63 percent), and that 42 percent of Americans plan to enjoy pizza on New Year's Eve versus only 2 who say they'll dine on caviar. In 2002, while 31 percent of Americans said they expected to go out on New Year's Eve, only 28 percent actually did.