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Domino's raises all-time high for St. Jude Children's Research Hospital campaign

Domino's Pizza announced it raised a record amount of donations for St. Jude Children's Research Hospital during the 2015 St. Jude "Thanks and Giving" campaign.

January 26, 2016

Domino's Pizza announced it raised a record amount of donations for St. Jude Children's Research Hospital during the 2015 St. Jude "Thanks and Giving" campaign, bringing the total amount raised for the hospital in 2015 to $5.4 million. Last year marked the beginning year of Domino's latest commitment to raise $35 million in eight years, according to a company press release.

"Domino's customers, team members and franchisees across the United States came through for the children of St. Jude Children's Research Hospital," said Patrick Doyle, Domino's president and CEO. "We are honored to help St. Jude in the fight against childhood cancer."

The 2015 St. Jude "Thanks and Giving" campaign was the fourth consecutive record-setting campaign for Domino's. Domino's matched all customer contributions dollar-for-dollar up to a total of $250,000, making each dollar raised from customers even more impactful. Since naming St. Jude its national charitable partner in 2004, Domino's has raised more than $30.5 million for the hospital, the release stated.

In addition to adding a donation to an order, customers could support the children's hospital by purchasing the new St. Jude Meal Deal during the 2015 campaign. The deal included two medium one-topping Hand Tossed pizzas, the new Marbled Cookie Brownie, a two-liter of Coca-Cola and a $1 donation to St. Jude for $19.99.

The funds raised in 2015 will apply to Domino's new commitment to raise $35 million in eight years. In August of 2015, the Domino's Event Center at St. Jude Children's Research Hospital opened in recognition of the commitment. The new building on the Memphis hospital campus is a flexible event space that can be used for fundraising events, patient and family activities, and entertainment.

The St. Jude "Thanks and Giving" campaign, created in 2004 by Marlo Thomas and her siblings Terre and Tony, children of St. Jude founder Danny Thomas, asks people to "give thanks for the healthy kids in your life, and give to those who are not" in order to help St. Jude continue its mission: Finding cures. Saving children.