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Domino's readies its players for Super Bowl Sunday

Domino's game day spread. (Photo provided)

February 2, 2021

COVID may put a crimp on the crowds, but Super Bowl food remains for lots of smaller gatherings and that is what Domino's is hoping will illicit orders galore this coming Sunday for the big game. The brand is pushing its $5.99 mix and match deal, according to a news release, which lets customers pick two or more of the following:

• Medium two-topping pizzas.
• Bread Twists.
• Salads.
• Marbled Cookie Brownies.
• Specialty Chicken.
• Oven Baked Sandwiches.
• Stuffed Cheesy Bread.
• Eight-piece orders of boneless chicken wings or pasta.

"Football's favorite Sunday is consistently one of Domino's busiest delivery days of the year," Jenny Fouracre, Domino's spokesperson, said in the release.

"Domino's corporate and franchise team members prepare for this day, much like the final two football teams battling it out. It takes focus, practice, a great player lineup and extra hustle to come through on game day. Domino's stores across the country have prepared by staffing up, ordering extra ingredients and practicing the art of precision pizza-making."

So just how much business does a mega-chain like Domino's do on Super Bowl Sunday? Here are some of the brand's stats for the day:

• About 2 million pizzas sold or 30% more than any other Sunday.
• Pepperoni is the favorite pie variety.
• Home base for the teams playing, Kansas City and Tampa, will both see high sales at game start.
• The winning team will likely see higher sales at the end of the night.

Based in Ann Arbor, Michigan, Domino's has more than 17,200 stores in over 90 markets.