Technology

Domino's to pilot generative AI in next 6 months

Provided by Domino's Pizza

October 3, 2023

Domino's Pizza and Microsoft have partnered to leverage Microsoft Cloud and Azure OpenAI Service to enhance the brand's ordering process, according to a press release.

The national pizza chain is in the early stages of developing a generative AI assistant powered by Azure OpenAI Service to help store managers save time on tasks like inventory management, product ordering and staff scheduling.

"We are thrilled to co-innovate with Microsoft using Azure AI technology to advance the future of pizza ordering and store technology powered by secure, connected data and simplified processes," Kelly Garcia, Domino's EVP – chief technology officer, said in the release. "Our collaboration over the next five years will help us serve millions of customers with consistent and engaging ordering experiences, while supporting our corporate stores, franchisees, and their respective team members with tools to make store operations more efficient and reliable."

Domino's and Microsoft will establish an Innovation Lab, pairing the brands' leaders with engineers to accelerate the time to market for smart store and ordering innovations.

"As consumer preferences rapidly evolve, generative AI has emerged as a game changer for meeting new demands and transforming the customer experience. Through our strategic partnership, Domino's continues to be a customer-first leader in the quick service restaurant industry," Shelley Bransten, Microsoft corporate vice president, global retail, consumer goods and gaming industries, said in the press release. "There is no better or more integrated platform than the Microsoft Cloud for delivering an AI-enhanced and connected experience that will drive loyalty and engagement for millions of customers, franchisees, and employees."

Domino's plans to pilot generative AI in stores and to customers within the next six months.

Domino's operates more than 20,000 stores in more than 90 markets.