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Domino's to shift pricing strategy
January 12, 2009
Forbes: Domino's Pizza Inc. is looking to entice more value-focused customers with a new pricing strategy, the company's chief executive said at an investor conference Monday.
Chief executive officer David Brandon said the company is implementing a "barbell" pricing strategy, with a mixture of lower-cost and premium products. The chain's new hot sandwiches, which are priced at $4.99, are an example of the chain's new strategy, Brandon said.
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