News

Domino’s U.K. rolls out Reggae-inspired pizza

March 30, 2011

In April, Domino's Pizza U.K. will introduce its latest offering, inspired by Levi Roots, a Jamaican reggae star, and his proprietary sauce.

The Reggae Reggae pizza includes Roots' sauce of the same name, and is topped with roasted chicken, tomatoes, green peppers, pineapple and 100-percent mozzarella cheese.

According to Marketing Magazine, the pizza is being previewed on Facebook. Further marketing efforts include branded Reggae Reggae pizza boxes and local initiatives.

From the story:

Simon Wallis, sales and marketing director at Domino's, said: "We receive lots of new product suggestions from customers and this pizza came about when one of our franchisees decided to give the idea a try."