Staffing

Donato's names former Edible, Auntie Anne's exec as marketing chief

Donatos incoming Senior Vice President of Marketing Carol Pasquariello. (Photo provided)

June 17, 2020

Former Edible Brands, Auntie Anne's and Pizza Hut marketing executive Carol Pasquariello is taking over as Donatos Pizza's senior vice president of Marketing, a news release said.

In the role, Pasquariello will create and lead the brand's marketing strategy to support Donatos and Jane's Dough Foods brands. Donatos and its franchise partners operate 162 traditional restaurants in 10 states, while Donatos' products are also served in 62 non-traditional locations. Jane's Dough Foods products are available in 8,000 grocery stores nationwide.

"We are so fortunate to have someone of Carol's caliber join the Donatos team," Donatos President and CEO Tom Krouse said in the release.  "She is an experienced professional who deeply understands both the consumer and the restaurant operator."

Pasquariello last served in a contract position as vice president of Retail and Field Marketing at Edible Arrangements until this past March. She is credited with helping that brand grow on-premise retail sales through increased awareness, enhanced products, and pricing for the 1,100-location brand.

When she served as vice president of marketing at Auntie Anne's, she spearheaded the brand's first off-premise catering program, the release said.

"Bringing people together is so important, especially in today's climate, and I look forward to helping the brand connect even more meaningfully with customers through great products and a great experience," Pasquariello said in the release. 

The 57-year-old Donatos Pizza Corporation has 162 traditional restaurants in Ohio, Indiana, Kentucky, Virginia, South Carolina, Alabama, Tennessee, Georgia, Pennsylvania and Florida. Donatos' products are also proudly served in 62 non-traditional locations (48 locations with Red Robin and 14 sports and entertainment venues).

 The company is based in Columbus, Ohio.