May 23, 2006
Dayton Business Journal: Todd Rogers, president of Viking Group, the country's largest Donatos Pizza franchise operation, will spend between $75,000 and $350,000 for each of his 15 stores to create an updated, modern look. His restaurants are the first in the country to launch the re-branding effort that's trying to showcase Columbus-based Donatos as a premium, fast-casual restaurant concept.