Technology

Donatos Pizza sees significant gains with AI voice ordering technology

Photo: Donatos Pizza

September 15, 2025

Donatos Pizza and Revmo AI have announced the successful results of a system-wide deployment of Revmo's voice ordering technology across 174 Donatos restaurants. Following a project kickoff in April, the rollout was completed in June through a seven-wave process. The AI system is integrated directly into Donatos' proprietary point-of-sale (POS) system.

Since the deployment, the technology has handled 301,388 calls through August, leading to thousands of reallocated labor hours and a "measurably better guest experience."

Key results from the deployment (through Aug. 31) include:

• 71% order conversion, up from a prior benchmark of 58%.
• 301,388 calls handled, which absorbed roughly 13,500 hours of conversation time.
• 99.9% order accuracy, meaning approximately 1 in 1,000 orders required correction.
• 4,840.8 labor hours reallocated in August alone.

"Our focus was simple: deliver a better guest experience on the phone and increase order conversions across the system," Kevin King, president of Donatos Pizza, said in the press release. "Revmo's voice AI for restaurants is natural to talk to, processes payments securely and flows straight into our POS. The AI ordering system rollout to 174 locations has met our expectations on both customer experience and revenue."

Ben Smith, director of operations development at Donatos, added, "The launch went tremendously, and our teams worked great. I've done several launches, and this was by far the smoothest and most collaborative one yet. Stores got immediate relief on the phones, and our people could put those minutes back into accuracy checks, speed on the make-line and hospitality."

According to the companies, the partnership has not only improved operational efficiency but also enhanced the customer experience by reducing wait times and decreasing abandoned calls. The increase in order conversion has also had a "material revenue impact." The 99.9% order accuracy rate reduces remakes and improves customer satisfaction.

From a staffing perspective, the automation of high-volume calls allowed Donatos to reclaim nearly 4,841 hours in August. This time was redeployed for tasks such as on-floor hospitality, throughput, and manager coaching.

"Donatos evaluated leading providers and chose Revmo to deliver an exceptional, timely and flexible solution for a multi-location brand," Ryan Louis, CEO of Revmo AI, said in the press release. "Rolling to 174 stores in weeks speaks to the platform's strength and our teams' alignment on quality and scale. We're thrilled to see restaurant automation translate into real conversion gains, accuracy and staffing relief."

Donatos is headquartered in Columbus, Ohio. It has 179 restaurants across multiple states with additional non-traditional locations.