Operations
DoorDash expands ghost kitchen footprint
August 2, 2021
DoorDash has opened its second DoorDash Kitchens location in San Jose, California.
This ghost kitchen will feature Aria Korean Street Food, Canter's Deli, Milk Bar and Curry Up now, The Melt Express and YiFang Taiwan Fruit Tea, according to a Yahoo Finance report.
With DoorDash's ghost kitchen model, restaurants license their brands to the business, then optimize the menu. DoorDash handles the operations and shares some of the revenue with the restaurant.
DoorDash's original San Francisco Bay Area ghost kitchen featured a separate kitchen for each restaurant, but this one provides one large kitchen for all the restaurants. DoorDash partnered with culinary operator A La Couch to hire cooking staff to prepare the food.
"Our collective priority is to ensure that we have the best people executing the menu and vision set out by our partners to help them grow their businesses," Carl Bertka, the lead chef of the San Jose location, told Yahoo. "We have partnered closely with each partner along the way in order to deliver a high brand quality out of our kitchens."
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