News

Eagle Boys Express undergoes menu, store makeover

September 29, 2011

Australia's Eagle Boys Pizza Express store network will undergo a store and menu makeover in the biggest revamp the Express brand has seen since rolling out five years ago.

Located in airports, service stations, convenience stores and other high-traffic areas, Express stores are independently-branded kiosks that serve pizza to customers on the go.

The new Hoyts Penrith and existing Gold Coast and Perth airport stores will be the first to undergo the makeover. The new design is expected to be finished at all 47 Express stores within the next 12 months.

Like the new standard store model, the new Express store design features natural wood paneling and photographs that reflect the Eagle Boys "Real" brand messages. The Express units also include in-built refrigerators and a repositioned menu board.

The new Express stores will also have an enhanced menu of 7-inch personal pizzas and complementary items.

Eagle Boys CEO Todd Clayton said the move catered to customer demand for greater choice and convenience.

"Consumer and franchisee research during the past 12 months has shown customers on the go still want a broader range of menu items to cover all parts of their day," he said.

"That's why we're now taking our standard store three-tiered menu approach to all Express stores, selecting a range of our Traditional and Gourmet flavored pizzas to appear on new 7-inch mid-style pizza bases, alongside a selection of side items like potato skins and desserts."

Eagle Boys' top 10 pizzas sold nationally have been chosen for the Express menu, and include three gourmet pizzas: Butchers Block, Gourmet Vegetarian and Chicken Club.

"The move ensures consistency of products and toppings across the Eagle Boys network enabling customers to enjoy the same high-quality pizzas and experience when they visit our Express stores," Clayton said.

Read more about restaurant design and layout.