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Eagle Boys rolls out new store design
November 9, 2008
WEST END, Queensland, Australia – Australian pizza chain Eagle Boys has developed a new store model designed to thrive in small towns.
Called the "Local Store Model", the new style of franchised stores is designed for towns with a population of between 2,500 and 5,000 residents. The stores have a smaller store footprint and will be open from 4.30 p.m. to 9 p.m. daily with an optional delivery service. The stores offer the full Eagle Boys menu, with pizzas available on one traditional-style crust.
Local Store Models have already been opened in two locations in Queensland and two in New South Wales, with another 12 stores planned to open around the country before the end of 2008.
"The Local Store Model delivers the best of both worlds in being able to establish an Eagle Boys store in small towns, while at the same time creating a rewarding and profitable new business opportunity for franchisees," said Eagle Boys managing director Todd Clayton. "Apart from requiring a smaller investment from franchisees, the new store model is profitable because it has smaller occupancy costs, requires less staff, and has a lower sales break-even point."
Eagle Boys operates more than 240 franchised stores throughout Victoria, New South Wales, Queensland, Western Australia and the Northern Territory. The company hopes to have 400 Australian stores operating across all its store models by 2011.
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