Operations

Fireaway Pizza takes on 6 investors

Provided

November 30, 2022

U.K. pizza brand Fireaway Pizza has accepted six investors alongside founder Mario Aleppo, according to a press release.

The unnamed investors are taking 1% of the business at the cost of £187,000 ($9,223,665.09) per share. The company is valued at £18.7 million ($21,529,260).

"We're excited about the future," Aleppo said in the press release. "It's significant about the international expansion this investment will help with. The investment will allow us to put the concept before businesses in these other countries."

Aleppo said the investment will be used for a marketing campaign and to enhance the brand's technology stack.

"Our online ordering system is going to be massively improved," Aleppo said. "A brand-new app and a brand-new website for our customers to order from, it is definitely something that is under construction already. It will be a much more user-friendly app, making ordering easier, and the upgraded software will also allow us to track the drivers."