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FiveStars partners with Advantage Waypoint to drive growth, company expansion

Marketing automation and loyalty program provider FiveStars is partnering with Advantage Waypoint to drive merchant expansion and speed growth.

August 3, 2015

Marketing automation and loyalty program provider FiveStarsis partnering with Advantage Waypoint to drive merchant expansion and speed growth.

In the past three months FiveStars has launched a second office in Denver, double its headcount to 300 employees and boosted its merchant network to 1,000.

FiveStars is now adding over 500 merchants every month, states a release, and the partnership move should propel even bigger national distribution opportunities for the 4-year-old company that provides automated marketing campaigns aimed at the small to mid-size business.

“We’re elated to partner with Advantage Waypoint and expand our merchant network,” said Victor Ho, FiveStars CEO and co-founder. “Advantage Waypoint has established tremendous relationships with their customers, and now we’re excited to help these merchants grow their business with our marketing and loyalty technology.” 

Advantage Waypoint’s interest in partnering with FiveStars emerged after an extensive vetting process of potential technology partners.

“FiveStars is an innovative partner and effective technology solution for our operators, end-users, and for our company,” said Harry Folloder, CIO of Advantage Waypoint.