Staffing

Former Domino's exec trades pizza for 'Noodles'

Photo: Noodles

October 31, 2024

Noodles & Co has hired former Domino's executive Stephen Kennedy as EVP of marketing to lead strategy and customer growth initiatives.

"Stephen is a transformational marketing leader with over two decades of experience driving growth for iconic brands," Drew Madsen, CEO at Noodles & Company, said in a company press release. "We're excited to add his expertise in digital innovation and customer engagement to our team as we deepen our brand relevance, capture new customers and drive sustained, profitable growth."

Kennedy most recently served as VP of growth and strategy at Bounteous, where he spearheaded digital strategies that enhanced brand experiences. At Nestle USA, he led the Marketing Enablement and Consumer Experience teams, increasing media ROI, social engagement and e-commerce sales through data-driven strategies and a digital-first marketing approach.

At Domino's, he guided the insights team on product launches and promotions, including Domino's Pan Pizza and the $5.99 Mix and Match deal. Kennedy also spearheaded the pilot, launch and management of the award-winning Piece of the Pie Rewards program, overseeing all owned and paid digital marketing efforts, according to the release.

Prior to his time at Domino's, Kennedy worked in brand strategy and insights at General Motors. He began his career in marketing at Borders Group Inc., where he managed CRM and loyalty marketing teams.

"As I step into the EVP of marketing role at Noodles & Company, I'm filled with excitement and a deep sense of confidence in our future. Noodles & Company is a unique brand with a powerful legacy, created by inspired team members and franchisees passionate about bringing Uncommon Goodness to guests," Kennedy said in the release. "I'm thrilled to build upon this strength and to lead the marketing transformation charge. Together, we will amplify our brand relevance and deepen our connection with guests. With a shared vision for growth and an unwavering commitment to guests and franchisees, I'm confident that Noodles best days lie ahead."

Noodles & Company has over 450 restaurants.