Food & Beverage

General Assembly Pizza teams with Canadian food broker

August 5, 2021

General Assembly Holdings Ltd., a fast-casual Toronto pizza restaurant turned omnichannel consumer packaged goods brand, has teamed with Propel Natural Brands, a food broker specializing in natural and specialty products for the Canadian market, according to a press release.

The announcement follows a record-setting Q2 for GA Pizza, with frozen pizza sales up 70% over Q1, and on the heels of securing a master production facility for its freezer-to-table premium pizza line.

"My goal is to get GA Pizza into as many retailers as possible so that all Canadians get to enjoy a better frozen pizza experience," Patrick Higgins, president of Propel Natural Brands, said in the release.

"Our partnership with Propel Natural Brands will help us gain additional access to industry connections and relationships that are integral for GA Pizza's growth and path forward," Ali Khan Lalani, GA Pizza founder and CEO, said in the release.