September 11, 2012
Less than a week after announcing its partnership with Chicago Bulls point guard and NBA MVP Derrick Rose, Giordano's has announced another celebrity partnership with actress/author Jenny McCarthy.
McCarthy has helped Giordano's create a signature dessert to support her autism awareness charity, Generation Rescue.
Her dessert combines fresh apples with a sprinkling of cinnamon, stuffed in a flaky, golden brown crust. The stuffed apple pie, called "Jenny's Fave," is available for $8.95, or $9.95 if served with vanilla ice cream. It is available for dine-in or to-go at every Chicagoland Giordano's location from Sept. 15 through Dec. 31, with a portion of the proceeds donated to support Generation Rescue.
Read more about cause marketing and promotions.