Operations

Gopuff introduces pizza brand for delivery

Provided

May 13, 2022

Commerce platform GoPuff has introduced The Mean Tomato, a pizza-focused brand and the first expansion of the company's freshly prepared food offering since opening Gopuff Kitchen. Customers can order pizza from The Mean Tomato alongside thousands of other essentials, alcohol, ice cream, drinks, snacks and household cleaning products and have it delivered, according to a press release.

"As a customer-first tech company, we are the best at delivering bold and unexpected experiences that we know our customers will love," Daniel Folkman, SVP of business at Gopuff, said in the release. "Gopuff Kitchen's success has shown that high-quality, Gopuff-made fresh products have immense staying power with our customers. We are proud to launch The Mean Tomato, our first fresh food brand as Gopuff further establishes itself as the one-stop instant commerce destination."

Gopuff's culinary team leveraged data and insights to specifically design the menu for Gopuff customers who seek bold and unique flavor profiles. The Mean Tomato brand includes NYC-style pizzas with unexpected flavor combinations and partnerships with trending brands — including TRUFF and Mike's Hot Honey — along with creations like bacon and cheddar tots and chocolate and caramel waffles.

Gopuff recently expanded its Kitchens team, adding food industry leaders including Amelia Riba, former Pizza Hut chief brand officer, and Alan Morgan, former culinary director at Whole Foods, to develop the product lineup while ensuring consistency, quality and overall experience.

"This is an exciting new category for Gopuff with great potential — we're just beginning to test the waters in terms of what we can do in the fresh, made-to-order food space with instant delivery," Riba, who serves as vice president of Gopuff Kitchens, said in the release. "Gopuff Kitchen's will continue to expand its menu by launching new brands, providing more opportunities for customers to enjoy new experiences with Gopuff time and time again."