Delivery

Grubhub eliminating fees on orders over $50

George Clooney and Yorgos Lanthimos lead Grubhub's commercial. Photo: Grubhub

February 5, 2026

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Grubhub is moving to eliminate the industry's most persistent pain point by waiving delivery and service fees on larger orders, a shift the company will debut during its first-ever Super Bowl commercial starring George Clooney.

The delivery giant will "eat the fees" on restaurant orders of $50 or more. Unlike a temporary promotion, the company intends for the no-fee benefit to be a permanent fixture of its business model.

The initiative aims to address "sticker shock" at checkout. According to Grubhub, the average combined fee for an order over $50 across major delivery platforms is approximately $13. The company estimates that a family placing one such order per week could save roughly $675 annually under the new structure.

"For too long, ordering delivery has come with sticker shock," Howard Migdal, CEO of Grubhub, said in a company press release. "Today, we're changing that by fundamentally rethinking how delivery pricing works and putting hundreds of millions of dollars back into customers' pockets."

To signal this shift, Grubhub has enlisted Academy Award-winning actor George Clooney and director Yorgos Lanthimos for a cinematic 30-second spot. The commercial, set to air in the third quarter of the Super Bowl on Feb. 8, features a surreal dinner party where guests are served "the fees" as a final course before Clooney intervenes.

The campaign, developed by the creative agency Anomaly, represents a major marketing push for the 20-year-old brand as it faces stiff competition from rivals like DoorDash and Uber Eats. Marnie Kain, Grubhub's head of brand, called the move a "defining moment" for the company.

To coincide with the Super Bowl, Grubhub is also rolling out "stackable" discounts through Feb. 8. Customers may combine the no-fee benefit on $50 orders with specific deals from national chains, including $20 off at Chipotle and Burger King, and $15 off at Popeyes and Taco Bell.

The company plans to extend these promotional offers through March with partners such as Papa Johns, KFC, Wingstop and Buffalo Wild Wings to maintain momentum following the game.

Founded in 2004, Grubhub has grown from a Chicago startup into a global delivery player. It was acquired in 2025 by Wonder.