Operations

Happy Joe's Pizza & Ice Cream launches franchising website, continues redesigned build outs

Photo: Happy Joe's Pizza & Ice Cream

October 16, 2023

Happy Joe's Pizza & Ice Cream had a busy third quarter, the brand reported in a press release. The brand partnered with Integrated Digital Solutions to launch a new franchising website generating significantly more qualified leads — a 450% boost from the previous quarter.

Happy Joe's continues to update its design and ideation, and with each franchise opening, the brand uses its new restaurant interior and exterior design, which includes neon lights and pizza-centric art.

"When redesigning a brand, it's important to remember what worked in the past," Tom Sacco, chief happiness officer, said in the release. "But it's also just as important to look at emerging trends and grow with them."

Happy Joe's also signed a multi-unit deal for Billings, Montana, and opened a restaurant in Giza, the second location in Egypt. The brand is also looking to expand into the Middle East such as Dubai and Saudi Arabia.

The brand has also assembled a new leadership team, with Sacco at the helm as CEO and president of the company.

Happy Joe's Pizza & Ice Cream operates three corporate restaurants and 43 franchise units.