Franchising

Happy Joe's Pizza & Ice Cream opens 1st Egypt restaurant

Provided

October 6, 2022

Happy Joe's Pizza & Ice Cream has made its debut in Egypt in the Cairo suburb of Roxy, Heliopolis. The opening weekend saw families lining out outside the door, according to a press release.

As Happy Joe's staff grew in knowledge and expertise, more dining options were rolled out, including delivery, weekday buffets and weekend brunch. The Egyptian location is already tracking 22% higher guest traffic than its U.S. counterpart on comparable orders over the same multi-week timeframe — with the Chicken Ranch Pizza, BBQ Beef Pizza, Pepperoni Pizza, milkshakes and the Chicken Taco Joe ranking as the most popular menu items.

The location is owned by Ahmed El Batran of H.J. Middle East LLC who plans to open several more Happy Joe's across Egypt over the next five months. The franchise group was awarded 25 units, with plans to take the brand across Abu Dhabi, Bahrain, Dubai, Egypt, Jordan, Kuwait, Oman, Qatar and Saudi Arabia in the months and years ahead.

"We couldn't be prouder of the work that Ahmed and his team have done on this incredible opening in Roxy," Tom Sacco, Happy Joe's chief happiness officer, CEO and president, said in the release. "We've even been able to learn from this experience and will be testing out some changes the H.J. Middle East team made to the Chicken Ranch Pizza and the BBQ Beef Pizza in select U.S. markets. Now, we're fully expecting Ahmed and his team to produce record sales on their next opening in west Giza, starting with a fabulous pre-opening party, including U.S. and Egypt government dignitaries, professional athletes and a strong media buzz."