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Franchising

Happy Joe's Pizza & Ice Cream to return to St. Louis

Happy Joe's Pizza & Ice Cream to return to St. LouisTravis and Heather Potts will open a Happy Joe's Pizza & Ice Cream in St. Louis. Provided.


Happy Joe's Pizza & Ice Cream has inked a deal to bring the brand back to St. Louis, Missouri. Travis and Heather Potts aim to open a location with the St. Louis area limits in the first quarter of 2023, according to a press release.

"When we heard the St. Louis location was closing, it was heartbreaking," Heather Potts said in the press release. "Lunches with our kids after early dismissals from school, countless memories from birthday parties at Happy Joe's — all of those traditions were gone, so we wanted to do something about it."

Travis Potts is a U.S. Army veteran, so the Potts made their dream of owning their own business a reality using Happy Joe's veteran discount to save $10,000 off their initial franchise fee. Travis is an IT professional, while Heather works in finance at Bayer. Their goal is to find the perfect location in St. Louis and eventually make their pizzeria a family-run business incorporating their son, Lewis.

Happy Joe's currently has a location in the Missouri suburb of St. Peters. Happy Joe's CEO and Chief Happiness Officer Tom Sacco said the brand aims to expand further into Missouri and needs more franchisees, like the Potts, to make it happen.

"Heather and Travis are the perfect pair to bring Happy Joe's back to St. Louis," Sacco said in the press release. "They know and love our brand, are passionate about running a good business, and, having grown up in the area, have deep roots in the community. We're incredibly excited to work with them to bring the nostalgia and fun of Happy Joe's back to the Lou."

Happy Joe's Pizza & Ice Cream has eight company and 34 franchise locations.



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