News

Hungry Howie's channels Van Damme's split in new ad

November 25, 2013

Since its recent posting, the online commercial featuring Jean Claude Van Damme doing the splits on two moving Volvos has generated more than 48 million YouTube views.

Michigan-based Hungry Howie's has created its own version of the feat, titled Hungry Howie's Epic Split, and featuring an onion and parmesan cheese splitting on 5 feet of the brand's signature flavored crust.

The parody was created by Howie's ad agency DBA Worldwide, based out of Rochester, Mich.

Check out Hungry Howie's new ad:

Read more about marketing and branding.