Food & Beverage

Hungry Howie's partners with Tajin for flavored crust

Photo: Hungry Howie's

August 14, 2026

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Hungry Howie's is celebrating its second annual National Flavored Crust Day with the introduction of a Tajin Flavored Crust.

Created in partnership with Tajin, the crust features the brand's Clasico Seasoning, a blend of mild chile peppers, lime and sea salt. The limited-time offering is available at participating locations nationwide from Aug. 14 through Dec. 31, or while supplies last, and can be paired with any pizza on the menu.

"We built National Flavored Crust Day to give our fans something to look forward to every year, and this one raises the bar," Jeff Rinke, vice president of marketing and product development at Hungry Howie's, said in the release. "Partnering with Tajín gives fans a new way to experience our crust, and we can't wait for everyone to try it."

To coincide with the launch, Hungry Howie's is offering a promotion where guests who purchase Howie Bread using the promo code HBBOGOM will receive a free medium one-topping pizza. The offer is valid for online, app and in-store orders during the promotional window.

"At Tajín, we're always looking for new ways to bring our signature blend of mild chile peppers, lime, and sea salt to unexpected places, and Hungry Howie's Flavored Crust was the perfect canvas," Juan Carlos Limon, brand marketing manager for Tajín USA, said in the release. "This partnership brings together two brands that share a passion for bold, memorable flavor, and we're excited for pizza lovers across the country to experience the vibrant taste of Tajín with every bite."