Marketing

Imo’s Pizza celebrates 60th anniversary

Photo: Imo's Pizza

January 9, 2024

Imo's Pizza is celebrating its 60th anniversary. The brand partnered with St. Louis artist Dan Zettwoch to create a commemorative pizza box that pays homage to Imo's humble beginnings. Throughout the year, Imo's will offer a variety of specials to mark the company's 60th anniversary.

The first special of the year will be a two-topping, 16-inch pizza for $19.64 — a tribute to the year Imo's Pizza was founded.

"It's our birthday but the celebration is all about our loyal fans," Nichole Carpenter, director of marketing for Imo's Pizza, said in a press release. "Imo's is a part of St. Louis history, and we're excited to honor the community that has supported us all these years. As a St. Louis company, it was important that we worked with a local artist to create a unique pizza box that captured our roots. We love what Dan created, and we are looking forward to celebrating our 60th all year long!"

"As I was researching this project, I loved making connections about the contemporary mid-60s history and design in St. Louis," Zettwoch said in the release. "As Imo's was opening its first location, the Cardinals won the World Series and had their last season in Sportsman's Park as Busch Stadium II was being built. At the same time, the Arch was under construction, forever changing the St. Louis skyline. Imo's is a part of our city's rich history, and I was honored to create a box for my favorite pizza!"

Imo's Pizza operates 99 locations in Missouri, Illinois and Kansas.